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Building a success process to deliver customer ROI

Building a process to ensure the customer achieves ROI on their investment in your product

Profitably satisfy, retain and grow chosen customers is the recipe for success in SaaS businesses. It’s why customer success is one of the fastest growth areas in the SaaS field. Whilst there’s lots written, there’s little practical, on-the-job help for CEO’s that struggle to make it happen. That all changes with the introduction of the Customer Success Growth Program from TheCustomer.Co.

"Delivering customer ROI" is one module of The Customer Success Leadership Program℠: the unique action learning program for SaaS CEO’s and others charged with increasing Net Revenue Retention (NRR). This module includes:

1. Focusing on customer success, not company success

2. Understanding customer tasks, challenges and expectations

3. Going beyond the product

4. Template success process

5. The danger of customer journeys

The course provides proven approaches and workbooks that make it easier to tackle the challenge that lies at the heart of retention. Online delivery lets you build a learning path to suit you: anytime, anyplace; anywhere!

1-1 coaching is available as an optional extra.


Your instructor


David Jackson
David Jackson

David founded Clicktools in 2000, making it one of the first true SaaS companies in the UK. As CEO, he led and grew the company for 15 years and in the process, sold it twice! After securing a deal with Survey Monkey to buy a 49% stake, he continued to grow the business before selling it all to Callidus Cloud in 2014.

Since then, David has worked with a number of SaaS companies, with a focus on maximising value by generating stellar NRR. He also developed the ideas behind product-led customer success; a unique strategy to scale customer success whilst increasing net margin. David also advises the investor community and their portfolio companies on improving performance through customer success.

When not working in the exciting SaaS space, David spends time with family, enjoying wine and water colour painting, at which he needs much practice!


Course Curriculum


  Build a deep understanding of your ideal customer
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  Craft your success process
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  Plan your interventions
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  Implementation considerations
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!